Queensland Roofing Pty Ltd
Your website audit — what's working, what's not, and what happens when we fix it
Your business has a strong reputation, but your website isn't doing it justice.
What's working well
Your Google reputation is excellent. You've earned 4.5 stars from 35 reviews, with 74% being 5-star ratings. Customers consistently praise your professional crew, fast turnaround, and thorough inspections. One customer mentioned you replaced their entire roof in just 3 days.
You've been online for 16 years. Your domain has been active since 2010, which means Google sees you as an established, trusted business. This is valuable search ranking history that we'll preserve when we upgrade your site.
You're already tracking visitor behaviour. You have Google Analytics and Tag Manager installed, so you're not starting from scratch. We'll carry these over and make sure you can actually see what's happening with your traffic.
What's holding you back
Here are the specific issues stopping your website from turning visitors into phone calls:
Your site shows a "not secure" warning in every browser
You don't have HTTPS enabled, which means Chrome, Firefox, and Safari all display security warnings when someone visits. Google has penalised sites without HTTPS since 2018, and research shows over 80% of visitors leave immediately when they see "not secure" in the address bar. You're losing customers before they even read your first sentence.
Your phone number is easy to miss
The small white text in the blue header blends into the background, while the bright green form dominates the page. About 70% of people searching for local tradespeople prefer to call directly rather than fill in a form — but they'll only call if the number is obvious. Right now, they're going to your competitors instead.
The design looks outdated
The bright blue header bar and layout style were common in 2012-2015. Studies show that 40% of visitors question whether a business with an old-looking website is still operating or keeping up with modern standards. First impressions form in 8 seconds — and outdated design costs you trust.
Your contact form asks for too much information
You're asking for 10 fields before someone can request a quote. Industry research shows that every extra field reduces conversions — the ideal is 3-4 fields. People browsing on their phone will give up halfway through and try the next company instead.
Google can't find your key information
Your site is missing the structured data that Google uses to show business details in search results, Knowledge Panels, and AI-generated answers. When someone asks "Which roofing company should I use in Brisbane?", Google and ChatGPT skip over you because they can't read your credentials properly.
What your site looks like right now
Desktop view (1440×900)
Mobile view (375×667)
We also recorded how long your site takes to load on a typical 4G mobile connection (the way most of your customers will visit). You can watch the video here to see what they're experiencing.
Your customers are already telling you what works
Your Google reviews mention exactly the strengths a modern website should highlight:
"Stunned by how fast and efficiently they work with our whole roof replaced in 3 days"
— David, ★★★★★
"Not a single drop of water came through our ceiling, so I consider that a job extremely well tested"
— Meagan, ★★★★★
"It didn't feel like we were just another job to them"
— Zenda, ★★★★★
These are powerful testimonials — but they're buried on Google. A redesigned site would put them front and centre, where every visitor sees them within 5 seconds of landing.
What changes when we fix this
Here's what you can expect after your site is rebuilt properly:
- More phone calls. A prominent click-to-call button and simplified contact form mean people can reach you in one tap instead of hunting for your number or giving up on a long form.
- Better Google visibility. With HTTPS, proper page titles, and structured data in place, Google will rank you higher for local searches and show your details in Knowledge Panels and AI-generated results.
- Higher trust from first-time visitors. A modern, professional design with real Brisbane job photos and visible customer testimonials reassures people that you're a current, credible business.
- Faster loading on mobile. Optimised images and clean code mean your site loads in 2-3 seconds instead of 10+, so visitors don't bounce before seeing your offer.
- You keep all your existing search rankings. We'll create a redirect map for every page Google has indexed, so none of your 16 years of search history is lost.
What happens next
This audit shows where you stand right now. The next step is a 30-minute walkthrough where we can:
- Go through these findings in detail
- Show you examples of what a redesigned site would look like
- Answer any questions about the process
- Discuss timing and what's involved
No pressure, no obligation. This is just a conversation to see if it makes sense for your business right now.
If you'd like to book that in, reply to the email this came with or give us a call. We're here when you're ready.
This audit was prepared on 2 June 2026.
Website analysed: www.queenslandroofing.com.au