Your reputation is strong — your website isn't keeping up
You've built a 4.5-star rating with 35 reviews, and 74% of them are 5 stars. Customers consistently praise your professional crew, fast turnaround, thorough inspections, and quality workmanship. This is a powerful foundation — the hard part is already done.
On both desktop and mobile, your contact number appears at the top of the page, which is critical for local service businesses. Most of your competitors bury theirs.
Customers who prefer to submit enquiries rather than call can see your form straight away — that's better than many roofing sites in Brisbane.
You've earned great reviews, but your website is losing potential customers before they even call. Here are the specific issues costing you work:
Your website still uses HTTP instead of HTTPS. When someone clicks through from Google, their browser displays a "Not Secure" warning in the address bar. Chrome and Firefox sometimes show a full-screen alert before the page even loads.
Impact: Google has penalised sites without HTTPS in search rankings since 2018. More than 80% of visitors close the tab when they see "Not Secure." You're losing potential customers before they've read a single word about your services.
Your phone number is visible, but it's not a clickable link. Mobile users (the majority of your traffic) have to memorise it, switch to their phone app, and manually type it in.
Impact: Every extra step loses customers. Local service searchers won't bother copying and pasting — they'll tap the back button and call the next roofer whose number works with one tap.
Your site features a cartoon character in a hard hat holding a trowel. When customers are considering a roofing project worth thousands of dollars, they're looking for a professional, licensed company — not a mascot that belongs on a children's website.
Impact: First impressions happen in 8 seconds. The cartoon logo signals "amateur" rather than "established Brisbane roofer with QBCC licensing and proper insurance." Customers looking for serious work will move on to a competitor who looks more professional.
Your site uses bright orange in at least seven different places — the top bar, service icons, form headings, buttons, navigation, and decorative accents. It's like highlighting every sentence in a document: when everything's emphasised, nothing stands out.
Impact: Customers can't find the important actions (call now, get a quote) because the page is visually overwhelming. Research shows that cluttered design reduces conversions by 30–50%. Visitors won't hunt for the right button — they'll leave.
The hero image shows a stock photograph of a smiling family with no roofing work visible and no connection to Brisbane. It looks like a template site, not a real local company.
Impact: 87% of local searchers say authentic project photos and real team photos influence whether they'll contact a business. When customers can't see your actual crew or completed Brisbane roofs, they assume you're not established locally — or not real at all.
Here's what happens when your website matches the quality of your actual work:
Your team delivers excellent work — customers say so in their reviews. The website just needs to get out of the way and let that reputation do its job.
We've prepared a 30-minute walkthrough showing exactly what we'd change and why.
No pressure, no obligation — just a clear explanation of what's not working and how to fix it.
If you'd like to see the plan, reply to this email or give us a call.
— The Team at Profits Local